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Digital Marketing

Palium Skills offers Digital Marketing courses for individuals and corporates. Such courses are offered during weekdays and weekends.

Course Outline:

Digital Marketing

Mode: Classroom

Duration: 24 hours

Detailed Course Contents for Digital Marketing Course:

Digital Marketing

  • Introduction to Digital Marketing
  • Different types of Digital Marketing

Websites:

  • Use of Websites for Digital Marketing
  • Website Planning & Development
  • Use of blogs, content on website
  • Free resources for websites

Video Marketing:

  • Introduction to Youtube
  • How to Create and Managing an Account
  • How to Get audience
  • Social Sharing & Comments
  • How to Optimize Submissions

Social Media Marketing:

  • Introduction to Social Media
  • Benefits of Social Media Marketing
  • Social Media Sites
  • Facebook - Account Creation & Page Creation
  • Business Promotion with Linkedin
  • Google Plus

Micro Blogging:

  • What is Blogging
  • Promotion of Blogs
  • Submission of Blogs
  • Creation of Blogs (blogspot, wordpress, TypePad)

Online Advertising:

  • Introduction Online Advertisements
  • Online Advertisements Types
  • Banner Advertisements
  • Rich Media Advertisements
  • Textual Advertisements
  • Video & Image Advertisements

Google Analytics:

  • Google Analytics
  • Importance of Google Analytics
  • Fundamentals of Google Analytics
  • How to Track Landing Pages and Location
  • User Tracking
  • Tracking Conversions
  • Monitoring Website Performance
  • Monitoring Visitors Behavior
  • Setting up Goals and Funnels
  • Other Analytics Platforms
  • Weekly Postings on Blogs
  • Commenting on Blogs

The certification and training details are as follows -

Digitial Marketing

Duration:24 hours

Module Summary:

  • Fundamentals of Digital Media Marketing
  • Website Planning & Development
  • Content Writing
  • Social Media Marketing
  • Search Engine Optimization
  • Google Analytics
  • Search Engine Marketing
  • Affiliate Marketing and AdSenseg
  • Online Reputation Management
  • Influencer Marketing
  • Email Marketing
  • Overview on Mobile Marketing
  • Dashboard & Reporting
  • Digital Marketing Planning & Pitching
  • Career Advancement Plan
Mode of Training: Classroom, Online or Onsite

Call us today to know more: +91-9051092035/ +91-99031 30500 

 

Who are we?

Palium is a training organization conducting trainings on Functional, Soft-Skills, IT and Project Management areas. We have conducted trainings for leading corporates like ITC, JUSCO, CMS and many others.

We also conduct trainings on Primavera P6, MS Project and other Project Management related topics.

For Registration Contact:               

Barindra De:  + 91 – 90510  92035   or

Shrabana Pal: + 91 – 84205  94969

Palium Software Services Private Limited

1st Floor, ‘Sheeba Bhavan’,
1/22, Poddar Nagar
(Near South City Mall/Dominos Pizza),
Kolkata, West Bengal 700068
P: +91-842 059 4969 L: +91-33-4001 7947
E: trainings@paliumsoftware.in
www.paliumtrainings.biz
Plz call +91-9051092035 for more details -

About the Faculty

The program will be conducted by an experienced professional with many years of IT Service Management exposure and experience. He has helped numerous individuals to achieve PMP certification.

 


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